Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 20 years since the first unit opened in Oxford, Miss., the manufacturer took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for supplying the right balance of wholesome and satisfying meals that can be shared in a comfortable dining room, ordered online or delivered to meet their busy lifestyles. “The objective of Project Strive would be to build from what our guests love about Newk’s and evolve the manufacturer to be more aligned with their lifestyles. It comes from our brand pursuit to attempt to exceed expectations for many Newk’s guests,” said Michelle Spohnholz, VP of marketing at Newks Eatery.
Newk’s has always featured an open kitchen, where guests can see anything that goes into the meals they eat. Historically, guests have possibly not been aware of the brand’s commitment to fresh preparation and careful ingredient selection. The new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is surely an Open Book” and lots of fun facts about the components and preparation methods.
“This project connects our brand story with all the guest experience with an upgraded restaurant environment, paired with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and comfy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will inform the history of Newk’s roots being a homegrown brand with a desire for food and family, along with their purpose to Strive To Produce A Difference with every guest every day. The colour teal, which represents their Newk’s Cares initiative and efforts to increase awareness and funds for research to support Ovarian Cancer, has additionally been infused in to the design in a prominent way. “The brand new teal mosaic tile wall is a vital feature that weaves our philanthropic work to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant will also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The outside will likely be upgraded with new awnings, string lights plus an inviting patio for families to dine.
“My goal is made for guests in our restaurants to feel the passion behind the Newk’s name, particularly our fascination with food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We want to feed what matters in our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and some of our favorite Newcomb Family Recipes.”
The brand aims to continue to renovate and refresh its restaurant locations across all 16 states since they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is actually a fast-casual chain founded on family values and wholesome produced from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests with a generous percentage of hospitality.
Newk’s takes no shortcuts in any way, except in our name. Our kitchen is an open book where we make every meal to order from scratch. We hand prep over 50 fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our personal bakery.