Astrology is a meme, and it’s spreading in that blooming, unfurling way in which memes do. On social media, astrologers and จุดเจ้าชะตา meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the initial moment astrology’s had and it also won’t be the last. The practice has been around in various forms for hundreds of years. Recently, the New Age movement of the 1960s and ’70s came with a heaping helping of the zodiac. (Some also make reference to the New Age because the “Age of Aquarius”-the 2,000-year period following the Earth has been said to maneuver into the Aquarius sign.)
In the decades between the New Age boom now, while astrology certainly didn’t go away-you might still regularly find horoscopes within the back pages of magazines-it “went returning to being a little more in the background,” says Chani Nicholas, an astrologer located in L . A .. “Then there’s something that’s happened during the last five years that’s given it an edginess, a relevance with this time and place, it hasn’t had for any good 35 years. Millennials have got it and run along with it.”
Many individuals I spoke to for this particular piece said they had a sense that this stigma connected to โหราศาสตร์ยูเรเนียน, although it still exists, had receded as the practice has grabbed a foothold in online culture, specifically for younger people.
“Over earlier times a couple of years, we’ve really seen a reframing of the latest Age practices, significantly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says an average horoscope post on the site got 150 percent more traffic in 2017 compared to the year before.
In some ways, astrology is perfectly suited for the net age. There’s a small barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a particular erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A quick primer: Astrology will not be a science; there’s no evidence that one’s zodiac sign actually correlates to personality. However the system has its own kind of logic. Astrology ascribes meaning to the placement of the sun, the moon, and also the planets within 12 parts of the sky-indications of the zodiac. You likely know your sun sign, the most famous zodiac sign, even if you’re no astrology buff. It’s based upon where the sun was on your birthday. Nevertheless the placement in the moon and all the other planets at ensgza some time and location of your own birth adds additional shades towards the picture individuals painted from your “birth chart.”
“The kids today and their memes are like the perfect context for astrology.”
What horoscopes are supposed to do is give you information about exactly what the planets are going to do at this time, and down the road, and exactly how everything that affects each sign. “Think in the planets as being a party,” explains Susan Miller, the most popular astrologer who founded the Uranian Astrology. “You could have three people talking together, two could be over in the corner arguing, Venus and Mars could be kissing the other person. I need to make sensation of those conversations which can be happening every month for you.”